Last Updated: 2 November 2026
1. Introduction
Welcome to DigitalDuke Online.
At DigitalDuke Online, we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, share and safeguard your information when you visit our website, create an account, purchase our products or interact with our services.
Our website, https://digitalduke.online/, offers printed books, ebooks, educational resources, activity books, colouring books and other digital and physical publications.
We process personal information in accordance with applicable UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and relevant privacy regulations.
By using our website, you acknowledge that this Privacy Policy is available to explain our handling of personal information. Where consent is required, we will request it separately.
2. Who We Are
DigitalDuke Online operates an ecommerce website offering physical and digital publications.
For the purposes of applicable data protection legislation, the organisation responsible for determining how and why customer information is processed is:
Trading Name: DigitalDuke Online
Website: https://digitalduke.online/
Email: support@digitalduke.online
Business Address: United Kingdom
If you have questions about this Privacy Policy or how we handle your personal information, please contact us using the details above.
3. Information We Collect
We may collect the following categories of personal information.
A. Personal Identification Information
When you register, place an order or contact us, we may collect:
- Full name
- Email address
- Telephone number
- Billing address
- Shipping address
- Account login information
B. Order and Transaction Information
When you purchase products through our website, we collect information such as:
- Products purchased
- Order numbers
- Purchase dates
- Payment amounts and transaction status
- Shipping details
- Refund and return records
- Customer communication relating to orders
C. Payment Information
Payments on our website are processed through authorised payment service providers, including Stripe.
Stripe may collect and process payment card information, billing details and transaction data to securely complete payments.
We do not ordinarily receive or store customers’ full payment card numbers or security codes on our website servers.
For more information, please review Stripe’s Privacy Policy at https://stripe.com/gb/privacy.
D. Technical and Website Usage Information
When you visit our website, certain technical information may be collected, including:
- IP address
- Browser type and version
- Device type
- Operating system
- Pages visited
- Website interactions
- Date and time of visits
- Cookies and related identifiers
This information helps us operate and secure our website and, where applicable, understand how visitors use it.
E. Customer Communications
If you contact us through email, contact forms or other communication channels, we may retain your name, contact details and message contents to respond to your enquiry.
4. How We Use Your Personal Information
We use personal information for legitimate business purposes, including:
Order Processing and Fulfilment
To process purchases, confirm orders, arrange printing, manage shipping and provide purchased digital downloads.
Payment Processing
To process transactions, issue refunds, prevent payment fraud and maintain financial records.
Customer Support
To answer questions, resolve complaints, manage returns and provide assistance with purchases.
Account Management
To create and manage customer accounts, maintain order histories and provide access to purchased digital resources.
Website Security and Improvement
To maintain website functionality, investigate technical problems, prevent unauthorised access and improve our services.
Marketing Communications
Where permitted by law, to send customers information about new books, publications, offers or other relevant updates.
Legal and Regulatory Compliance
To meet applicable tax, accounting, consumer protection and other legal obligations.
5. Legal Bases for Processing Your Information
Under UK data protection legislation, we must have an appropriate lawful basis for processing personal information.
Depending on the purpose, we rely on:
Performance of a Contract
Processing information necessary to complete customer orders, deliver products, provide downloads and manage purchases.
Legal Obligation
Retaining and processing certain records to comply with tax, accounting, regulatory and other legal requirements.
Legitimate Interests
Protecting our website against fraud, maintaining security, resolving customer enquiries and improving our business operations, where those interests are not overridden by individuals’ rights.
Consent
Where required, obtaining permission before sending marketing communications or using optional tracking technologies.
You may withdraw consent at any time where consent is the lawful basis for processing.
6. Sharing Your Information With Service Providers
To operate our online store, we may share relevant personal information with trusted service providers.
A. WooCommerce and WordPress
Our website operates using WordPress and WooCommerce.
These systems help manage customer accounts, product listings, purchases, order histories and digital downloads.
Information is processed within our website environment and may be accessible to authorised hosting providers and technical service providers.
B. Stripe Payment Processing
We use Stripe to process eligible payments securely.
Stripe may receive customer identification, billing and transaction information necessary to process payments, verify transactions, prevent fraud and handle disputes.
C. Bookvault Printing and Fulfilment
Our physical books may be printed, packaged and shipped through Bookvault.
When customers purchase eligible physical books, we may share the information necessary to fulfil their orders, including:
- Customer name
- Delivery address
- Product title and specifications
- Order reference
- Contact information where required for delivery
Bookvault and its delivery partners use this information to produce and deliver purchased books.
D. Website Hosting and Technical Services
Our website hosting provider and authorised technical service providers may process limited information required to maintain the availability, security and performance of our website.
E. Delivery and Courier Companies
We may share delivery information with postal and courier providers to complete orders and provide tracking updates.
F. Other Service Providers
Where used, we may share relevant information with email delivery services, customer support systems, analytics providers, fraud prevention providers or professional advisers.
We require appropriate protections where service providers process personal information on our behalf.
We do not sell customer personal information to third parties.
7. Cookies and Tracking Technologies
Our website uses cookies and similar technologies to support essential functions and, where enabled, optional analytics or marketing activities.
Cookies are small files placed on your device when you visit a website.
Essential Cookies
These support functions such as:
- Maintaining shopping cart contents
- Customer authentication
- Checkout functionality
- Security and fraud prevention
- Remembering certain website preferences
Essential cookies may be used without consent where permitted by law.
Analytics Cookies
Where analytics tools are enabled, they may help us understand website traffic and improve the shopping experience.
We will obtain consent where required and apply any relevant legal exceptions appropriately.
Marketing Cookies
Where advertising or marketing tracking technologies are used, we will request consent where required by law.
You can manage cookie preferences through the controls made available on our website.
You may also adjust browser settings to block or delete cookies, although disabling essential cookies may affect website functionality.
8. Email Marketing and Communications
We may send transactional emails relating to:
- Order confirmations
- Payment receipts
- Shipping and delivery updates
- Account notifications
- Digital download access
- Customer service enquiries
These communications are necessary for providing our services and are separate from promotional marketing.
We may also send marketing emails about our books, offers and publications where you have provided the necessary consent or where another permitted marketing exception applies.
You can unsubscribe from promotional emails using the unsubscribe link or by contacting us directly.
9. Data Retention
We retain personal information only for as long as reasonably necessary to fulfil its intended purpose or comply with applicable legal obligations.
Our retention approach includes:
Order and Financial Records
Financial and transaction records are retained for the period required by applicable UK tax and accounting legislation. For UK limited companies, certain accounting records must generally be retained for six years from the end of the relevant financial year.
Customer Accounts
Account information may be retained while an account remains active, subject to legal retention requirements. Customers may request account closure or deletion of eligible personal information.
Customer Support Communications
Customer correspondence is retained for [insert retention period], or longer where reasonably necessary to resolve disputes or meet legal obligations.
Marketing Information
Marketing preferences are retained until consent is withdrawn or the information is no longer required. Limited suppression records may be retained to respect unsubscribe requests.
Website Logs and Cookies
Technical logs and cookie related information are retained according to our documented security and cookie retention settings.
Where data is no longer required, we will securely delete or anonymise it, subject to applicable legal requirements.
10. Protecting Your Personal Information
We take reasonable technical and organisational measures to safeguard personal information.
These measures may include:
- Secure website connections using HTTPS
- Controlled access to customer records
- Secure payment processing
- Account authentication
- Software and security updates
- Website monitoring and appropriate backup procedures
Although we take precautions to protect information, no internet based system can be guaranteed to be completely secure.
11. International Data Transfers
Some of our service providers may process or store personal information outside the United Kingdom.
Where international transfers occur, we will take steps to ensure that appropriate protections are in place, as required by applicable law.
These may include recognised adequacy arrangements, approved contractual safeguards or other lawful transfer mechanisms.
Customers may contact us for further information about relevant international data transfers and the safeguards used.
12. Your Data Protection Rights
Depending on the circumstances and applicable law, you may have the right to:
Access: Request a copy of personal information held about you.
Rectification: Request correction of inaccurate or incomplete information.
Erasure: Request deletion of personal information where the law permits.
Restriction: Request that we limit certain processing activities.
Objection: Object to certain uses of your personal information, including processing based on legitimate interests.
Data Portability: Request eligible information in a structured, commonly used and machine readable format.
Withdraw Consent: Withdraw consent where our processing relies on it.
Automated Decisions: Exercise applicable rights in relation to qualifying automated decisions.
You have the right to object to the use of your personal information for direct marketing at any time.
To exercise your rights, contact:
[Customer support or privacy email]
We will respond to valid requests within the timescales required by applicable law.
Some requests may be subject to legal limitations or exemptions.
13. Children’s Privacy
DigitalDuke Online offers educational and activity books designed for children.
However, our online purchasing services are intended to be used by adults, including parents, guardians, teachers and other authorised purchasers.
We do not knowingly collect personal information directly from children for account registration or purchasing purposes without an appropriate legal basis and any required parental authorisation.
If you believe a child has provided personal information to us inappropriately, please contact us so that we can investigate and take suitable action.
14. External Websites and Links
Our website may contain links to external websites, payment providers or other third party services.
We are not responsible for the privacy practices of independent websites.
We encourage customers to review the privacy policies of external services before providing personal information.
15. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our business operations, website functionality, service providers or applicable laws.
When changes are made, the updated policy will be published on our website with a revised date.
Where required by law, we will provide additional notice or seek fresh consent before making material changes to how personal information is processed.
16. Complaints and Concerns
If you have concerns about how DigitalDuke Online handles your personal information, please contact us first.
We will review your concerns and respond in accordance with applicable requirements.
You also have the right to complain to the Information Commissioner’s Office (ICO), the UK’s independent data protection regulator.
Information Commissioner’s Office
Website: https://ico.org.uk/
17. Contact Information
For privacy enquiries, personal information requests or concerns, please contact:
DigitalDuke Online
Website: https://digitalduke.online/
Email: support@digitalduke.online
Business Address: United Kingdom
We are committed to protecting personal information, respecting customer privacy and maintaining transparency in how we operate our online store.
Thank you for trusting DigitalDuke Online.